Restaurant Edition

Tom Forces Starbucks Marketer to Spill the Coffee Beans

Posted by: Tom  /  Comments: 9

Wake up and smell the coffee, folks! It’s all about creating a GREAT CUSTOMER EXPERIENCE.

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Do you agree? Leave me a comment and tell me what you think.



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9 Comments

Carolyn Keane

September 2, 2010

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He is right. You have to hire the right people to put the right face on your brand. People will not remember what you charged them but they will always remember how they were treated. If bosses treat their employees right, the rest will fall in line.
Carolyn Keane

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Super video !
So true and proven.
MasageLuXe of Michigan and Tutor Time Child Care Learning Centers in Plymouth Michigan believe in this 125% and has learned from practicing this since 1999 :)

Tom U R great !!!!!

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Capannari Ice Cream

September 2, 2010

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No smarter words were spoken! Caps off to all good employees!

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Jay Rosenberg

September 2, 2010

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Good message. These days the overwhelming information we each endure pales beside good word of mouth from a happy customer who is happy simply because store leadership looked after him/her.
Today, at Stu Leonard’s,, a legendary grocer in Connecticut, the checkout person greeted us with such a warm smile, we didn’t even wince after the total came to about $75. That checkout person’s warmth cast a halo over the store AND THE BRAND. How could we not want to go back?
(By the way, Stu Leonard wrote this years ago on a very big rock in front of the store: Rule No. 1 The customer is always right. Rule No. 2 If in doubt re-read rule No. 1

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Jon Moss

September 2, 2010

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Tom my friend… great to see this video. It’s all about the people and the experience! By the way, seeing you in your sunny office makes me realize that it’s just starting to get cold up here, so that must mean it’s time for you to come visit us again. You’d better wait 90 days though until it gets a little colder.
All the best.

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Eric Rudolf

September 9, 2010

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No offense to anyone involved, but Starbucks employees are traditionally the coldest, most elitist and least friendly employees of all major coffee chains. Let’s not forget that less than two years ago, every Starbucks in the country was shut down for an entire day to re-teach the employees how to make coffee and provide a decent customer experience. And to be honest, I haven’t seen much in the way of change with the franchise since then. My local, family-owned coffee establishments still—far and away—provide much more in the way of atmosphere and customer service than any Starbucks I have ever visited.

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Mike Burkhart

September 11, 2010

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You must surround yourself my successful people and the rest will fall in line.Great interview tom keep sending the good stuff.

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July 10, 2014

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December 11, 2014

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[Reply]

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